The History of Birkdale Village
Upon opening, Birkdale Village gained local and international attention, quickly becoming the community’s mainstay and winning an International Council of Shopping Centers Design and Development Award in 2004. Learn more about the development’s inception via the Urban Land Institute.
Focus on Hospitality & Modernizing
Post-acquisition, NAP immediately refined operations, including hosting hospitality training for all departments and implementing new daily processes like street sweeping and pressure washing. It also rebranded the Village and expanded its programming calendar to feature over 100 annual events.
During a Huntersville Town Commission meeting in October 2021, ownership presented its vision to bring the outdated Birkdale Village back into relevance through a $55 million retrofit and received unanimous approval.
Another core upgrade was the activation of a once-empty greenspace called The Grove, now home to our Tiny Retail District with four 200-square-foot pods designed to serve as incubators for short-term pop-ups from small, local business owners. Other major cosmetic improvements included the addition of brand-expressive storefronts and three standalone retail jewel boxes, the installation of digital directories and public Wi-Fi, refreshed building facades, and the creation of a social district, allowing guests to purchase and enjoy to-go drinks from onsite restaurants while perusing the property. View the transformation digitally.
Present & Future
While common area construction was largely completed in fall 2022, tenant buildouts are still underway. Since late 2021, Birkdale Village has celebrated the openings of 19 new businesses such as Anthropologie, Kendra Scott, Sephora, and Warby Parker, with six more set to open by Q1 2024. In addition, ownership has dedicated capital to seven legacy tenants thus far to complete relocations, expansions, and/or renovations.